AND WE MET ON BUMBLE

D&AD Brief Campaign

2024

Partners: Annie Volpe & Bella Cascio

Create a copy led campaign that celebrates Bumble’s 10 year legacy, while imagining what is next for history’s most disruptive dating app. Tap into the psyche of diverse daters seeking the most personalized way to make connections. Your response should bring in audiences to discover (or re-discover) Bumble through creative that centres Bumble Date as a safe, empowering, and inclusive social platform for a new generation, in a new era for Bumble.